The National Panhellenic Conference (NPC) advocates for and supports the advancement of the sorority experience. NPC, in the midst of a brand refresh, contacted Holsapple Communications to write and voice a video announcing the new brand, oversee the creation of a new website and write the 2016 annual report. The project’s time-sensitive natural was of the essence as each deliverable needed to be ready for NPC’s annual meeting. Holsapple Communications partnered with NPC staff and its outside vendors to manage the projects and execute the tasks. The final result yielded rebranded marketing materials, a new website, an annual report and a brand launch video to announce it all.