Holsapple Communications
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Holsapple Communications partners with clients to tell their stories, develop strategy and prepare for diverse media situations. Our team’s background as both journalists and public relations professionals offers a unique perspective and ability to proactively respond to media and build and maintain relationships with reporters, while also crafting and executing strategic internal and external communications plans.


Holsapple Communications is a women business enterprise certified by both the city of Indianapolis and state of Indiana. Our team works with clients in various industries including government, banking, legal, energy and education. We hone clients’ messages and delivery so they can effectively communicate their stories in media interviews, board meetings and other public forums.

Media Relations

Public Outreach

Thought Leadership

womans hands holding iphone

Media Training

Crisis Communications

Social Media

Media Training

Sarah Holsapple doing media training.Media interviews can be intimidating, but they don’t have to be. Through our robust media training seminars, we ensure our clients are prepared, polished and professional while working with local and national reporters.


Holsapple Communications’ principals, Sarah Holsapple and Jennifer Erbacher, have vast experience on both sides of the camera as TV journalists and company spokeswomen. Holsapple and Erbacher have trained government employees, public safety professionals, principals of schools and executives to effectively convey their message on TV, on the radio or in print.


During our media trainings, we conduct mock interviews with clients, record the interviews, play them back and critique the clients’ delivery. We offer individual or group sessions and tailor our trainings to meet each client’s specific and unique needs.


Telling stories is one of our passions. When Michaelis Corporation asked us to help tell this story of restoration and revival, we couldn’t wait to bring it to life. Meet the Cohen family. Their Indianapolis home was struck by lightning in 2018, causing extensive fire and water damage. After a year of insurance, demolition and sourcing materials to match the original finishings of their 100-year-old home, they say their dream home is better than ever. For this project, our team wrote the script, interviewed the couple, produced the video and edited a final product with which our client was extremely happy.


Sarah Holsapple

Sarah Holsapple


Former reporter turned company spokesperson, Sarah Holsapple’s expertise in public relations and media relations comes from her experience on both sides of the camera.


Sarah worked in various Indiana news markets before moving to Indianapolis. Highlights of her TV career include interviewing then Senators Hillary Clinton and Barak Obama as they stumped their way through Indiana during the primary election in 2008. Sarah eventually left TV to work as a spokesperson for former Indianapolis Mayor Greg Ballard and then Citizens Energy Group.


Now as the owner of Holsapple Communications, Sarah puts her storytelling skills to use each day for her clients. Whether garnering national media attention for a device to help people combat opioid withdrawal, working with the mayor’s staff to pitch local media stories about new businesses opening or prepping state-level directors for media interviews, Sarah believes every client has a story to tell.


Sarah graduated from the Stanley K. Lacy Executive Leadership Series in 2015, was an active member in the Indianapolis Junior League for nearly a decade and currently serves on the board for Herron High School Young Life. Sarah and her husband live in Indianapolis with their two children.


Holsapple Communications is a Women Business Enterprise certified by the State of Indiana.

Check out the video below to see some of Sarah’s on-camera work as a reporter and spokesperson.

Jennifer Erbacher

Jennifer Erbacher

Senior Account Director

Jennifer Erbacher comes to Holsapple Communications with over a decade of experience in media, public relations and strategic communications.


Jennifer spent four years as a television reporter and anchor before joining a national organization to lead their communications, PR, and media relations strategy. There, she served as the organization’s media spokesperson and was responsible for developing strategic communications plans to support large-scale change; supporting the executive team’s thought leadership efforts and public speaking engagements; leading crisis response; and developing local and national media pitches.


Jennifer is a graduate of Miami University’s Richard T. Farmer School of Business, as well as the MIT Sloan School of Management.

Laura Wills

Laura Wills

Account Manager

Laura Wills’ writing, editing and fundraising skills stem from a decade of experience helping nonprofit organizations craft effective communications strategies. Previously, Laura held the role of development coordinator for the Indianapolis Public Library Foundation, where she cultivated donor relationships, served as a media liaison and managed the statewide Eugene & Marilyn Glick Indiana Authors Award. Laura’s passion for storytelling and her writing expertise help our clients effectively convey their messages to a wide range of audiences. Laura has a bachelor’s degree in journalism from Butler University and a master’s degree in library science from Indiana University. Laura lives in Fishers with her husband and three daughters.

Ashley Medlock

Ashley Medlock

Director of Strategic Planning

Ashley Medlock joins Holsapple Communications with more than a decade of strategic communications, brand marketing, partnership and event management experience across industries. She has worked as an integral part of both endemic and non-endemic companies to create and execute communications strategies, partnership plans and tactics for conveying key messages locally, nationally and globally. As a former DI student-athlete Ashley values teamwork and creative solutions for the betterment of our clients.


Ashley graduated from Miami University’s Richard T. Farmer School of Business as well as Notre Dame’s Executive Integral Leadership Program. A fan of good music, laughs and gathering with great company, Ashley lives in Fishers with her husband and son.



How can we help you? Let’s start the conversation by filling out the contact form below.

Or call: 317.363.6800.