You have a great story you want to share. Now what? Your business has encountered a crisis and reporters are requesting an interview. Now what?
Media interviews can be intimidating and even a little scary, but they don’t have to be. The Media Experience is a media-training exercise that helps you prepare for a media interview, whether on camera or over the phone. Sarah’s training comes from experience on both sides of the camera, as a reporter and spokesperson. Her on-camera drills help develop skills needed to successfully convey your message, recover quickly, prepare for difficult questions, and avoid the dreaded answer, “No comment.”
Offered in single or multi-day packages, The Media Experience is tailored specifically for our clients’ needs. Contact us for more information about pricing.
Former reporter turned company spokesperson, Sarah Holsapple’s expertise in public relations and media relations comes from her experience on both sides of the camera.
Sarah worked in various Indiana news markets before moving to Indianapolis. Highlights of her TV career include interviewing then Senators Hillary Clinton and Barak Obama as they stumped their way through Indiana during the primary election in 2008. Sarah eventually left TV to work as a spokesperson for former Indianapolis Mayor Greg Ballard and then Citizens Energy Group.
Now as the owner of Holsapple Communications, Sarah puts her storytelling skills to use each day for her clients. Whether garnering national media attention for a device to help people combat opioid withdrawal, working with the mayor’s staff to pitch local media stories about new businesses opening or prepping state-level directors for media interviews, Sarah believes every client has a story to tell.
Sarah graduated from the Stanley K. Lacy Executive Leadership Series in 2015, was an active member in the Indianapolis Junior League for nearly a decade and currently serves on the board for Herron High School Young Life. Sarah and her husband live in Indianapolis with their two children.
Holsapple Communications is a Women Business Enterprise certified by the State of Indiana.
Check out the video below to see some of Sarah’s on-camera work as a reporter and spokesperson.
Jennifer Erbacher comes to Holsapple Commnications with over a decade of experience in media, public relations and strategic communications.
Jennifer spent four years as a television reporter and anchor before joining a national organization to lead their communications, PR, and media relations strategy. There, she served as the organization’s media spokesperson and was responsible for developing strategic communications plans to support large-scale change; supporting the executive team’s thought leadership efforts and public speaking engagements; leading crisis response; and developing local and national media pitches.
Jennifer is a graduate of Miami University’s Richard T. Farmer School of Business, as well as the MIT Sloan School of Management.
Sarah was crucial during a stressful transition period at our agency. Her abilities and skillset in communications and media relations helped to create a seamless shift in leadership and set the foundation for success.
I came to Holsapple Communications because of Sarah’s reputation for spearheading successful media campaigns. When we needed it most, Sarah worked with media outlets across the nation to garner attention and support for our innovative technology. Our company’s return on investment can be seen through our substantial uptick in patients contacting us to learn about our life-changing BRIDGE device.
Within a span of 10 days we had a compliance-ready press release, an article in the local business journal and two local stations covering our largest annual client event! Sarah could not have been more responsive and delivered beyond our expectations.
I've been incredibly impressed at how quickly Sarah was able to get results for us. Within only a few weeks of working together, she had already booked multiple interviews for us. Her media savvy and contacts in the news industry are very valuable; she also has done a great job prepping our spokespeople so that the interviews paid off.
Sarah has an unique ability for finding the story behind the story and making people feel comfortable enough to tell it. As her former producer, I could always count on her to take the extra step and ensure her story was factual, interesting and meeting all deadlines.
We were absolutely thrilled with the media coverage Sarah garnered for our “We Love Blue” complementary sailing event. The event was covered by ALL of the major TV networks and several local print publications. Our PR campaign efforts, and more importantly the results, far exceeded our expectations!
In breaking news situations, reporters rely on public relations professionals to deliver developing details, thorough information and thoughtful responses. Sarah always answers the phone, always gets the necessary facts and visuals needed for our stories and always provides, concise and informative interviews.