Holsapple Communications
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Holsapple Communications partners with clients to tell their stories, develop strategy and prepare them for the unknown. Owner Sarah Holsapple’s extensive knowledge of media comes from 12 years experience on both sides of the camera, as a reporter and company spokesperson. Sarah’s ability to balance media needs with her clients’ desire to protect their brand image helps make Holsapple Communications unique.

Public Relations

Media Training


womans hands holding iphone

Social Media

Crisis Communications

Corporate Video

The Media Experience

You have a great story you want to share. Now what? Your business has encountered a crisis and reporters are requesting an interview. Now what?


Media interviews can be intimidating and even a little scary, but they don’t have to be. The Media Experience is a media-training exercise that helps you prepare for a media interview, whether on camera or over the phone. Sarah’s training comes from experience on both sides of the camera, as a reporter and spokesperson. Her on-camera drills help develop skills needed to successfully convey your message, recover quickly, prepare for difficult questions, and avoid the dreaded answer, “No comment.”


Offered in single or multi-day packages, The Media Experience is tailored specifically for our clients’ needs. Contact us for more information about pricing.


Sarah Holsapple


Former reporter turned company spokesperson, Sarah Holsapple’s expertise in public relations and media relations comes from her experience on both sides of the camera. Sarah knows the stories media will cover, the questions they will ask and the visuals they need.Every client has a story and Sarah aims to tell it in a unique way through video, press releases, social media or an annual report.


As a graduate of Indiana University, Sarah worked in various Indiana news markets before moving to Indianapolis. Her career then took her to the City of Indianapolis where she worked as spokesperson for former Mayor Greg Ballard and then for Citizens Energy Group. During her time at Citizens, Sarah was the face of complex, technical stories and crisis situations including a massive explosion and fatal construction accident.


Sarah graduated from the Stanley K. Lacy Executive Leadership Series in 2015, was an active member in the Indianapolis Junior League for nearly a decade and currently serves on the board for Herron High School Young Life. Sarah and her husband live in Indianapolis with their two children.


Holsapple Communications is a Women Business Enterprise certified by the State of Indiana. Holsapple also belongs to the National Association of Women Business Owners (NAWBO).

Check out the video below to see some of Sarah’s on-camera work as a reporter and spokesperson.

Laura Wills

Account Manager

Laura Wills’ writing, editing and fundraising skills stem from a decade of experience helping nonprofit organizations craft effective communications strategies. Previously, Laura held the role of development coordinator for the Indianapolis Public Library Foundation, where she cultivated donor relationships, served as a media liaison and managed the statewide Eugene & Marilyn Glick Indiana Authors Award. Laura’s passion for storytelling and her writing expertise help our clients effectively convey their messages to a wide range of audiences. Laura has a bachelor’s degree in journalism from Butler University and a master’s degree in library science from Indiana University. Laura lives in Fishers with her husband and twin daughters.



How can we help you? Let’s start the conversation by filling out the contact form below.

Or call: 317.363.6800.