Holsapple Communications
home,page-template,page-template-full_width,page-template-full_width-php,page,page-id-15250,ajax_fade,page_not_loaded,,qode-title-hidden,qode-theme-ver-10.1.1,wpb-js-composer js-comp-ver-6.0.5,vc_responsive


Holsapple Communications partners with clients to tell their stories, develop strategy and prepare them for the unknown. Owner Sarah Holsapple’s extensive knowledge of media comes from 12 years experience on both sides of the camera, as a reporter and company spokesperson. Sarah’s ability to balance media needs with her clients’ desire to protect their brand image helps make Holsapple Communications unique.

Public Relations

Media Training


womans hands holding iphone

Social Media

Crisis Communications

Corporate Video

The Media Experience

You have a great story you want to share. Now what? Your business has encountered a crisis and reporters are requesting an interview. Now what?


Media interviews can be intimidating and even a little scary, but they don’t have to be. The Media Experience is a media-training exercise that helps you prepare for a media interview, whether on camera or over the phone. Sarah’s training comes from experience on both sides of the camera, as a reporter and spokesperson. Her on-camera drills help develop skills needed to successfully convey your message, recover quickly, prepare for difficult questions, and avoid the dreaded answer, “No comment.”


Offered in single or multi-day packages, The Media Experience is tailored specifically for our clients’ needs. Contact us for more information about pricing.


Sarah Holsapple

Sarah Holsapple


Former reporter turned company spokesperson, Sarah Holsapple’s expertise in public relations and media relations comes from her experience on both sides of the camera.


Sarah worked in various Indiana news markets before moving to Indianapolis. Highlights of her TV career include interviewing then Senators Hillary Clinton and Barak Obama as they stumped their way through Indiana during the primary election in 2008. Sarah eventually left TV to work as a spokesperson for former Indianapolis Mayor Greg Ballard and then Citizens Energy Group.


Now as the owner of Holsapple Communications, Sarah puts her storytelling skills to use each day for her clients. Whether garnering national media attention for a device to help people combat opioid withdrawal, working with the mayor’s staff to pitch local media stories about new businesses opening or prepping state-level directors for media interviews, Sarah believes every client has a story to tell.


Sarah graduated from the Stanley K. Lacy Executive Leadership Series in 2015, was an active member in the Indianapolis Junior League for nearly a decade and currently serves on the board for Herron High School Young Life. Sarah and her husband live in Indianapolis with their two children.


Holsapple Communications is a Women Business Enterprise certified by the State of Indiana.

Check out the video below to see some of Sarah’s on-camera work as a reporter and spokesperson.

Jennifer Erbacher

Jennifer Erbacher

Senior Account Director

Jennifer Erbacher comes to Holsapple Commnications with over a decade of experience in media, public relations and strategic communications.


Jennifer spent four years as a television reporter and anchor before joining a national organization to lead their communications, PR, and media relations strategy. There, she served as the organization’s media spokesperson and was responsible for developing strategic communications plans to support large-scale change; supporting the executive team’s thought leadership efforts and public speaking engagements; leading crisis response; and developing local and national media pitches.


Jennifer is a graduate of Miami University’s Richard T. Farmer School of Business, as well as the MIT Sloan School of Management.



How can we help you? Let’s start the conversation by filling out the contact form below.

Or call: 317.363.6800.