You have a great story you want to share. Now what? Your business has encountered a crisis and reporters are requesting an interview. Now what?
Media interviews can be intimidating and even a little scary, but they don’t have to be. The Media Experience is a media-training exercise that helps you prepare for a media interview, whether on camera or over the phone. Sarah’s training comes from experience on both sides of the camera, as a reporter and spokesperson. Her on-camera drills help develop skills needed to successfully convey your message, recover quickly, prepare for difficult questions, and avoid the dreaded answer, “No comment.”
Offered in single or multi-day packages, The Media Experience is tailored specifically for our clients’ needs. Contact us for more information about pricing.
Former reporter turned company spokesperson, Sarah Holsapple’s expertise in public relations and media relations comes from her experience on both sides of the camera. Sarah knows the stories media will cover, the questions they will ask and the visuals they need.Every client has a story and Sarah aims to tell it in a unique way through video, press releases, social media or an annual report.
As a graduate of Indiana University, Sarah worked in various Indiana news markets before moving to Indianapolis. Her career then took her to the City of Indianapolis where she worked as spokesperson for former Mayor Greg Ballard and then for Citizens Energy Group. During her time at Citizens, Sarah was the face of complex, technical stories and crisis situations including a massive explosion and fatal construction accident.
Sarah graduated from the Stanley K. Lacy Executive Leadership Series in 2015, was an active member in the Indianapolis Junior League for nearly a decade and currently serves on the board for Herron High School Young Life. Sarah and her husband live in Indianapolis with their two children.
Holsapple Communications is a Women Business Enterprise certified by the State of Indiana. Holsapple also belongs to the National Association of Women Business Owners (NAWBO).
Check out the video below to see some of Sarah’s on-camera work as a reporter and spokesperson.
Laura Wills’ writing, editing and fundraising skills stem from a decade of experience helping nonprofit organizations craft effective communications strategies. Previously, Laura held the role of development coordinator for the Indianapolis Public Library Foundation, where she cultivated donor relationships, served as a media liaison and managed the statewide Eugene & Marilyn Glick Indiana Authors Award. Laura’s passion for storytelling and her writing expertise help our clients effectively convey their messages to a wide range of audiences. Laura has a bachelor’s degree in journalism from Butler University and a master’s degree in library science from Indiana University. Laura lives in Fishers with her husband and twin daughters.
I came to Holsapple Communications because of Sarah’s reputation for spearheading successful media campaigns. When we needed it most, Sarah worked with media outlets across the nation to garner attention and support for our innovative technology. Our company’s return on investment can be seen through our substantial uptick in patients contacting us to learn about our life-changing BRIDGE device.
"Within a span of 10 days we had a compliance-ready press release, an article in the local business journal and two local stations covering our largest annual client event! Sarah could not have been more responsive and delivered beyond our expectations.”
"I've been incredibly impressed at how quickly Sarah was able to get results for us. Within only a few weeks of working together, she had already booked multiple interviews for us. Her media savvy and contacts in the news industry are very valuable; she also has done a great job prepping our spokespeople so that the interviews paid off.”
Sarah has an unique ability for finding the story behind the story and making people feel comfortable enough to tell it. As her former producer, I could always count on her to take the extra step and ensure her story was factual, interesting and meeting all deadlines.
We were absolutely thrilled with the media coverage Sarah garnered for our “We Love Blue” complementary sailing event. The event was covered by ALL of the major TV networks and several local print publications. Our PR campaign efforts, and more importantly the results, far exceeded our expectations!"
In breaking news situations, reporters rely on public relations professionals to deliver developing details, thorough information and thoughtful responses. Sarah always answers the phone, always gets the necessary facts and visuals needed for our stories and always provides, concise and informative interviews.