Media interviews can be intimidating, but they don’t have to be. Through our robust media training seminars, we ensure our clients are prepared, polished and professional while working with local and national reporters.
Holsapple Communications’ principals, Sarah Holsapple and Jennifer Erbacher, have vast experience on both sides of the camera as TV journalists and company spokeswomen. Holsapple and Erbacher have trained government employees, public safety professionals, principals of schools and executives to effectively convey their message on TV, on the radio or in print.
During our media trainings, we conduct mock interviews with clients, record the interviews, play them back and critique the clients’ delivery. We offer individual or group sessions and tailor our trainings to our meet each clients’ specific and unique needs.
Former reporter turned company spokesperson, Sarah Holsapple’s expertise in public relations and media relations comes from her experience on both sides of the camera.
Sarah worked in various Indiana news markets before moving to Indianapolis. Highlights of her TV career include interviewing then Senators Hillary Clinton and Barak Obama as they stumped their way through Indiana during the primary election in 2008. Sarah eventually left TV to work as a spokesperson for former Indianapolis Mayor Greg Ballard and then Citizens Energy Group.
Now as the owner of Holsapple Communications, Sarah puts her storytelling skills to use each day for her clients. Whether garnering national media attention for a device to help people combat opioid withdrawal, working with the mayor’s staff to pitch local media stories about new businesses opening or prepping state-level directors for media interviews, Sarah believes every client has a story to tell.
Sarah graduated from the Stanley K. Lacy Executive Leadership Series in 2015, was an active member in the Indianapolis Junior League for nearly a decade and currently serves on the board for Herron High School Young Life. Sarah and her husband live in Indianapolis with their two children.
Holsapple Communications is a Women Business Enterprise certified by the State of Indiana.
Check out the video below to see some of Sarah’s on-camera work as a reporter and spokesperson.
Jennifer Erbacher comes to Holsapple Communications with over a decade of experience in media, public relations and strategic communications.
Jennifer spent four years as a television reporter and anchor before joining a national organization to lead their communications, PR, and media relations strategy. There, she served as the organization’s media spokesperson and was responsible for developing strategic communications plans to support large-scale change; supporting the executive team’s thought leadership efforts and public speaking engagements; leading crisis response; and developing local and national media pitches.
Jennifer is a graduate of Miami University’s Richard T. Farmer School of Business, as well as the MIT Sloan School of Management.
Laura Wills’ writing, editing and fundraising skills stem from a decade of experience helping nonprofit organizations craft effective communications strategies. Previously, Laura held the role of development coordinator for the Indianapolis Public Library Foundation, where she cultivated donor relationships, served as a media liaison and managed the statewide Eugene & Marilyn Glick Indiana Authors Award. Laura’s passion for storytelling and her writing expertise help our clients effectively convey their messages to a wide range of audiences. Laura has a bachelor’s degree in journalism from Butler University and a master’s degree in library science from Indiana University. Laura lives in Fishers with her husband and three daughters.
Ashley Medlock joins Holsapple Communications with more than a decade of strategic communications, brand marketing, partnership and event management experience across industries. She has worked as an integral part of both endemic and non-endemic companies to create and execute communications strategies, partnership plans and tactics for conveying key messages locally, nationally and globally. As a former DI student-athlete Ashley values teamwork and creative solutions for the betterment of our clients.
Ashley graduated from Miami University’s Richard T. Farmer School of Business as well as Notre Dame’s Executive Integral Leadership Program. A fan of good music, laughs and gathering with great company, Ashley lives in Fishers with her husband and son.
Natasha O’Neill is a versatile communications and fundraising professional with more than a decade of experience delivering results for B2B, B2C and nonprofit organizations.
From interning on the copy desk at The Seattle Times, to serving clients such as the Indianapolis Super Bowl Host Committee at a digital agency, to launching and leading a brand-new creative team at a national nonprofit that serves millions, Natasha has spent her career honing her key strengths: storytelling, strategic thinking, problem solving, performance under pressure, tenacity and attention to detail.
Natasha holds a bachelor’s degree in journalism and a graduate certificate in nonprofit management.
Holsapple Communications has served as an excellent partner for our organization. Year after year, they secure impactful media opportunities and provide content support around our initiatives, helping to tell our story throughout the community. Sarah is a delight to work with, professional, and a trusted partner.
When we launched our co-working space, we had our hands full of details. Thankfully Holsapple Communications took the complexity out of the public relations and launch event details. From talking points and media outreach to coordinating with the Mayor of Indianapolis, Sarah and her team made the process easy and delivered the visibility we were hoping for.
Working with Holsapple Communications was a game changer for our business. We had a great product but needed assistance with reaching our audience. Holsapple Communications secured several online publications, podcast segments and even a segment on Fox59, which drastically increased the number of women visiting our site and joining our program.
Sarah was crucial during a stressful transition period at our agency. Her abilities and skillset in communications and media relations helped to create a seamless shift in leadership and set the foundation for success.
I came to Holsapple Communications because of Sarah’s reputation for spearheading successful media campaigns. When we needed it most, Sarah worked with media outlets across the nation to garner attention and support for our innovative technology. Our company’s return on investment can be seen through our substantial uptick in patients contacting us to learn about our life-changing BRIDGE device.
Within a span of 10 days we had a compliance-ready press release, an article in the local business journal and two local stations covering our largest annual client event! Sarah could not have been more responsive and delivered beyond our expectations.
I've been incredibly impressed at how quickly Sarah was able to get results for us. Within only a few weeks of working together, she had already booked multiple interviews for us. Her media savvy and contacts in the news industry are very valuable; she also has done a great job prepping our spokespeople so that the interviews paid off.