The Refinery 46 warehouse space attracts plumbers, electricians and contractors to a unique co-working space. Refinery 46 members can access offices, lockers and meeting space. They also have an opportunity to share their ideas with other like-minded professionals. A Refinery 46 founder contacted Holsapple Communications with a desire to market the new space through the use of earned media. Sarah quickly began sharing Refinery 46’s story with local reporters. The Indianapolis Business Journal (IBJ) took a specific interest in the story and a reporter visited the space and interviewed one of the founders. The story ran in the IBJ shortly after the reporter’s visit.